Visual Identity

I was sitting in the kitchen of my parents house and my mom was baking plum muffins from the plums out of the garden. The muffins were delicious, and I thought the color of the fruit was beautiful. So I decided to make a visual identity for a coffee café and sweets spot. I called it PLUM blends & sweets. The bold typeface represents the fruit itself, with a crisp underline font that reflects the sometimes sour taste the fruit can have. I wanted it to reflect organic harvest, so I did that with colors and rough edges combined with doodles. Would you step in for a treat?